Quick answer: start planning Ramadan and Eid campaigns about eight to ten weeks ahead. Update your website, Google Business Profile hours and offers before Ramadan begins, launch ads and content gradually during the first days, shift ad schedules to the evening and late-night hours when people are most active, and prepare a separate Eid push and an after-Eid plan.
Ramadan changes daily routines in Doha: working hours shorten, evenings become the busiest part of the day and spending on food, gifts, fashion and family activities rises toward Eid. Businesses that prepare their website and campaigns in advance can meet that demand; those that start in the first week of Ramadan usually find that ad approvals, creative production and stock decisions take longer than expected. This timeline gives a practical order of work.
Know the dates, and their uncertainty
Ramadan follows the lunar Hijri calendar, so it starts about 11 days earlier each year, and the exact start and Eid al-Fitr dates are confirmed by moon sighting. Ramadan 2027 is expected to begin around 8 February 2027. Plan your calendar around the expected dates, but keep a day or two of flexibility for launches tied to the first day of Ramadan or to Eid.
8 to 10 weeks before: decide the plan
- Choose the goal: more orders, bookings, visits to a branch, or brand awareness.
- Decide the offers, bundles or Ramadan menus and confirm stock and staff capacity.
- Plan the creative: photography, video and copy in Arabic and English, with respectful Ramadan themes.
- Book production time; photographers and printers are busy before Ramadan.
4 to 6 weeks before: prepare the website
- Create landing pages for Ramadan offers and Eid gifts, in both languages, so ads can point to a specific page.
- Check that the site is fast on phones and that checkout or booking works under higher traffic.
- Prepare delivery messages: last order dates before Eid, delivery windows and any changes to hours.
- Test tracking so you can see which campaigns bring orders.
2 to 3 weeks before: set up campaigns
- Build ad campaigns and submit ads early, leaving time for platform review.
- Plan ad schedules around Ramadan routines: activity typically rises after iftar and late into the night.
- Prepare email and social content calendars for the whole month, with room for timely posts.
- Update your Google Business Profile with special hours for Ramadan, and later for Eid.
During Ramadan: pace the month
The month usually has phases. The first days focus on routines and food; mid-month brings gatherings and gifting; the last ten days lead into Eid shopping. Adjust budgets and messages as the month moves, and watch results daily in the final week, when demand for gifts, clothing and delivery peaks. Respond to messages promptly in the evening, when many customers contact businesses.
Eid and after
Run a short Eid campaign with clear delivery cut-off dates. After Eid, demand often drops sharply; plan a follow-up offer or content for customers who bought during Ramadan, and review which campaigns produced orders at a reasonable cost. Keep these notes for next year.
Tone and content
Ramadan messaging in Qatar should feel respectful and generous rather than aggressively promotional. Write Arabic and English versions separately, avoid imagery that conflicts with fasting hours or local customs, and focus on family, giving and convenience. Customers notice when a brand simply adds a crescent to its usual ads.
Beyond Ramadan: Qatar’s other key dates
The same planning approach works for Eid al-Adha, Qatar National Day on 18 December, the back-to-school season and the cooler winter months, when outdoor events and tourism increase in Doha. Mark these on a yearly calendar so each campaign starts with enough lead time.
Frequently asked questions
Should I increase ad budgets throughout Ramadan?
Not evenly. Increase where your sales pattern peaks, usually in the evenings and in the last ten days before Eid, and watch cost per order rather than reach.
Do I need separate Arabic and English campaigns?
For most Doha businesses, yes, at least separate ads, because the tone and references that work in each language differ.
What if my business slows down during Ramadan?
Use the month for brand content and loyalty, update your hours clearly and prepare offers for the period after Eid.
If you want help planning the season, our digital marketing service can build the calendar, landing pages and campaigns. You can request a quote about ten weeks before the season starts.
Written by the Creative 4 All team, a web and digital agency working since 2012. Last reviewed: November 2026.
